Paid Search Services
A properly researched PPC campaign will often include hundreds or even thousands of keywords.
There are bid management strategies to consider, click-through rates to analyze, and sales
conversion rates to study. Rocket Daddy utilizes proprietary tracking and reporting technology
and has developed close relationships with major search engines, such as Google, Yahoo, MSN,
and Ask. We believe that technology is in a constant state of flux, and if all other variables
are even, utilizing the best tools available and operating within well-maintained relationships
will drive our results above our competition.
"Paid search is expected to generate more than $14 billion globally
in 2006, with Google leading in growth and market share."
Piper Jaffray, a leading financial services company
Landing pages are where internet sales are generated. These pages meet customers face-to-face,
direct them to the services they need, and then guide them through the application process.
Rocket Daddy uses research-driven usability principles to develop designs that encourage target
audiences to act or "click" in a particular way. A/B or multivariate testing is used to determine
an optimal web experience by assessing the usability and functionality of individual pages.
This allows us to evaluate the success of visual impact, promotional offers, and marketing messages.
<<< Back
