Remnant Space
Unsold advertising space held by media companies is referred to as remnant space and can often
be purchased at steep discounts. Remnant space advertising opportunities exist in nearly
every media format, including the internet. Some uses and examples of remnant space advertising
in various mainstream media sources are outlined below.
Newspapers: Newspapers offer many remant space advertising opportunites. They are published
at least once daily and have a set format, thereby allowing adequate space for new advertisers.
A factor particular to newspaper remnant space advertising is their willingness to
accept smaller remnant ads. These spaces are needed to fill the holes on each page and therefore
may be sold as discount prices compared to other key ad space.
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